Type With Pride: New Font Honors the LGBTQ Rainbow Flag Creator
A typography project has created a free font that celebrates the life of Gilbert Baker, the creator of the Rainbow Flag.
Baker, who passed away on March 31, 2017, stitched and hand-dyed eight strips of fabric to create the Rainbow Flag which has become the symbol of gay rights, inclusion, and peace.
The colorful typeface, done in collaboration with NewFest, NYC Pride and the Ogilvy & Mather’s design team, was directly inspired by Baker’s Rainbow Flag. The team hopes that the font will continue Baker’s legacy and give “the LGBTQ community a fantastic tool to help them create their own banners, posters, and signs. People can now raise the Rainbow Flag with every letter they type. By literally embedding the Rainbow Flag into the font we made it possible for everyone around the world to type with pride.”
Ogilvy & Mather worked with Fontself who plan to introduce new weights and styles to the font based on community feedback.
The free ‘Gilbert’ font and posters that are available to use at rallies, protests, and events, can be downloaded at Type With Pride.